Over the years we’ve been working with some of NZ’s best independent boutiques, we thought it was time we shared a little bit about them.

It is so important that we support our local business so if you live or are visiting the area be sure to check them out in person or online.  It will be so worth it.

We spoke to Vicki Taylor of the Shelter and label taylor. The Shelter is a shared contemporary space of like-minded, design-led brands that create a relaxed artistic experience for the discerning shopper. 
The Shelter houses a carefully curated selection of new and established brands, both from New Zealand and abroad. A sanctuary from the everyday.

What is your store’s creative ethos/ethos for selecting brands to stock?
The Shelter likes to work with alongside its designers to tell their stories and let our clients uncover a brand's true identity. We like to disrupt and inspire with creativity.

What is unique about the community you work within?
The Shelter has built a beautiful discerning community of like-minded creative followers across all design disciplines. It is a pleasure to share our space with such an inspiring community. 

What is the importance of New Zealand’s culture to you as a store? And is NZ made important to you and why?
At The Shelter, we feel extremely proud to provide a home for many like-minded and design-led New Zealand brands. NZ made is extremely important to us and we know that every New Zealand made garment passes through several other New Zealanders hands, so in tow keeping other New Zealand companies and talented craft people in the business.

Outside of fashion, what are some of your main creative influences and interests?

Here at the Shelter, we are inspired by all aspects of the design world. Vicki and the team here at the shelter love architecture and find inspiration in this regularly. With the internet now and the joys of Instagram and Pinterest inspiration is always on our doorstep. We are also lucky to have such a vast array of clients coming through our door, so are lucky to have some amazing conversations about all walks of life which is constantly inspiring to us. 

You can find The Shelter concept store located at 78 Mackelvie Street in Ponsonby, or you can visit them online at; https://www.theshelteronline.com/